Art Director · San Francisco Bay Area, California
Brands that
move markets
& earn trust.
Art director and creative leader building brands and campaigns for fintech, crypto, cybersecurity, healthcare technology, and consumer tech — from zero-to-one startups to global enterprise.
01 — Selected Work
Case studies across cybersecurity, fintech, crypto, healthcare & consumer tech.
01
Directing a Global Cybersecurity Brand
As Art Director at Fortinet — a NASDAQ-listed cybersecurity leader — I direct global brand identity across 30+ product lines, governing visual consistency across digital, print, photography, video, and large-scale event experiences for global customer and employee audiences.
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02
A Football Prediction League, From Zero to Launch
PrediBall is a next-gen football prediction league for the Champions League, the Premier League, and the world’s biggest competitions — predict scores, climb live leaderboards, and run private leagues with friends. As co-founder and Creative Director at Canvas & Core Labs, I owned the brand, product UI, marketing, and website end to end, and shipped it across iOS, Android, and web — to 9,000 users in its first month.
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03
A Consumer Sport Management App, From Zero to Launch
Rostara is a group manager for any recreational sport — fair teams, organized games, shared costs, and tournaments in one place. As co-founder and Creative Director at Canvas & Core Labs, I owned everything a player sees — brand, product UI, marketing, and website — and shipped it across iOS, Android, and web.
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04
Reintroducing a Fintech Leader
As the sole designer at a digital-asset securities platform, I directed an external agency and contractor to deliver a full rebrand and website redesign in under six months — repositioning the brand to serve institutional and retail investors at once.
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05
A 360° Campaign That Converted
As Abra’s founding designer, I built the brand from zero and led a fully integrated 360° campaign — “Trade Crypto, Earn $40” — across banners, paid and organic social, email, landing pages, video, and experiential, engaging both retail and institutional audiences.
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06
Satoshi — An Institutional Trading Platform
Designed the web experience for Satoshi, an AI-powered trading assistant aimed at financial institutions, hedge funds, and family offices — a dark, data-dense interface engineered to make sophisticated crypto tools feel legible and authoritative.
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07
An Interactive World for Young Patients
A permanent installation — still running today — that turned a hospital wall into a living, playful world of interactive animated characters across immersive scenes, designed to calm and delight children during difficult visits.
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08
Making Medical Technology Approachable
A contract project for Ceribell developing the look and feel of a rapid-response, bedside EEG device — the logo and its animation, color palette, visual direction, and app screens — plus a short product video introducing the device and its companion app.
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09
A Brand System for Financial Confidence
A ground-up rebrand for Freedom Debt Relief — replacing an inconsistent, fragmented identity with the company’s first unified brand system. Research-led, built element by element, documented in guidelines, and applied across web, social, paid media, video, and motion.
View case study →02 — Capabilities
Direction and execution across every medium.
Motion, film, performance creative, brand systems, website and product design, 3D — the full toolkit behind the headline work.
Motion & Film
Reels, social ads, commercials, explainers, testimonials, and event films — motion graphics, text and visual animation, and live-action, from storyboard to final cut.
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Performance & Social
Paid and organic social, banner systems, and email — creative built to convert across Securitize, Abra, and Freedom Financial.
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Brand & Web
An insurance rebrand and marketing site, plus crypto landing pages for Abra — cohesive identity systems carried across brand and responsive web.
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Executive Deck
Fintech executive presentations — data visualization, infographics, and narrative design for senior stakeholders.
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3D & Product Viz
Modeling, materials, lighting, and animation for product visualization.
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Early Work & Studies
Graduate and agency work — billboards, promotional design, and research from UConn and beyond.
→03 — About
I’m an art director and creative leader with 14 years building brands and campaigns for fintech, crypto, cybersecurity, healthcare technology, and consumer tech — from zero-to-one startups to global enterprise systems.
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